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Behavioral Finance

Behavioral Finance

Think Smarter, Not Faster

Cognitive biases are the enemy of good long-term strategic decisions. Our initiative outlines how to achieve better decision making through the lessons of behavioral finance.

Think Smarter, Not Faster Advisor Brochure

By avoiding the pitfalls of allowing emotion to color investment decisions, investors can adopt a more prudent approach to dealing with market volatility and stay on track to achieve investment goals.

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Think Smarter, Not Faster Summary Sheet

Cognitive biases are the enemy of good long-term strategic decisions. To mitigate or eliminate them, it is important for us to know how to recognize them and plan ahead with a strategy to avoid sub-optimal investment decisions.

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	Download Client-Use Summary Sheet

Think Smarter, Not Faster Deck

Companion presentation highlighting the key points outlined in Guggenheim’s Behavioral Finance Brochure and Summary Sheet.

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	Download Client-Use Deck

Read a prospectus and summary prospectus (if available) carefully before investing. It contains the investment objective, risks charges, expenses and the other information, which should be considered carefully before investing. To obtain a prospectus and summary prospectus (if available) click here or call 800.820.0888.

Investing involves risk, including the possible loss of principal.

Guggenheim Investments represents the following affiliated investment management businesses of Guggenheim Partners, LLC: Guggenheim Partners Investment Management, LLC, Guggenheim Wealth Solutions, LLC, Security Investors, LLC, Guggenheim Funds Distributors, LLC, Guggenheim Funds Investment Advisors, LLC, Guggenheim Corporate Funding, LLC, Guggenheim Partners Europe Limited, Guggenheim Partners Japan Limited, and GS GAMMA Advisors.

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